Alice Fairfax
Author & Speaker at Alice Fairfax Creative, LLC
Website Address: alicefairfax.com
Each week on “More to Digital”, our host talks to digital marketing experts across the country. This week, our host speaks with Alice Fairfax from Alice Fairfax Creative, LLC.
To learn more, check out alicefairfax.com.
What is the biggest change in marketing that you see coming in the next 2 years?
The need for interactive engagement by the ‘face’ of the brand.
What is one tip that you would give when it comes to digital marketing?
Authentic responses and authentic messages driven by the power of your story are where it’s at.
What are the major challenges that you (and/or other advertisers) face today?
Cutting through the noise. Making a real engagement. Focusing on engagement over numbers.
What are the most effective advertising tactics and/or media for your company?
Creating opportunities to connect via digital
