AJ Wilcox
Host of the LinkedIn Ads Show Podcast, CEO B2Linked.com at B2Linked.com
Website Address: https://b2linked.com
Tauseef Muhammad
VP & Head of Marketing at Visionet
Website Address: Visionet.com
Each week on “Advertising Champions,” our host talks to advertising experts across the country. This week our host speaks with AJ Wilcox from B2Linked.com and Tauseef Muhammad from Visionet.
What is one tip that you would give when it comes to advertising?
AJ: Microsegment your LinkedIn Ads by specific audience segments, and run the same ads across multiple segments. It allows you to get focus-group-level insights about what your audiences love to engage with and you can learn more about them.
Tauseef: Build your database, Prospect Customer Persona, Segmentation, and ICP before engaging into any Media Buying. Signing up with agency to solve the problem that you can’t figure out, will be wastage both time and money. Company should sit at the drawing board to set the realistic target with strategic and quantifiable outcome.
What are the major challenges that you (and/or other advertisers) face today?
AJ: In B2B, it is pretty straightforward to get prospects to opt in to content offers, but it’s more difficult to get those opt-ins to progress to meeting with Sales.
Tauseef: Post Covid and strict data protection, restricted advertising to go all out with media targeting. Relying on intend based criteria has less accuracy until you activate all the required channel both above the line and below the line.
