Stu Kirshenbaum
Owner at Keystone Films
Website Address: www.keystonefilms.tv
“More to Advertising” is a show made for people in the world of marketing and media who want to grow their advertising knowledge. Interviewing experts around the country, “More to Advertising” is the place to go for tips, tricks and entertaining quips to take your business to the next level.
This week, our host interviews Stu Kirshenbaum from Keystone Films. To learn more, check out www.keystonefilms.tv.
What is the biggest change in marketing that you see coming in the next 2 years?
Delivery mechanisms are continuing to change – more social, more streaming, less traditional broadcast.
What are the major challenges that you (and/or other advertisers) face today?
As we specialize in clients in the horse racing and breeding industries, there are a lot of myths and mistruths which first need to be overcome.
What are the most effective advertising tactics and/or media for your company?
Social, as well as geo-fencing
What tactics do you find to be the most effective in getting your message or your customers’ message heard?
Stressing a positive message, not spending time directly reacting to or answering negative mistruths.
