Lexie Magyar
Chief Executive Officer at FWRD Fertility
Website Address: https://www.fwrdfertility.com/
“More to Advertising” is a show made for people in the world of marketing and media who want to grow their advertising knowledge. Interviewing experts around the country, “More to Advertising” is the place to go for tips, tricks and entertaining quips to take your business to the next level.
This week, our host interviews Lexie Magyar from FWRD Fertility. To learn more, check out https://www.fwrdfertility.com/.
What is the biggest change in marketing that you see coming in the next 2 years?
That funnel and product experiences are much better integrated with ads. Gone are the days of PPC ads that go to bad landing pages with offline booking. I think product and ads are becoming much more integrated.
What is one tip that you would give when it comes to digital marketing?
Exhaust your most efficient channel of acquisition first.
What are the major challenges that you (and/or other advertisers) face today?
We are a seed-stage start-up so trying to do everything bootstrapped is probably biggest issue operationally. However specific to advertising, we are trying to build out our funnel to reduce the reliance on humans, when selling a very personal product.
What are the most effective advertising tactics and/or media for your company?
SEO and SEM
What tactics do you find to be the most effective in getting your message or your customers’ message heard?
We find DTC texting most effective at converting users
