Steve Throneberry
Commercial Executive at Operative
Website Address: www.operative.com
“More to Advertising” is a show made for people in the world of marketing and media who want to grow their advertising knowledge. Interviewing experts around the country, “More to Advertising” is the place to go for tips, tricks and entertaining quips to take your business to the next level.
This week, our host interviews Steve Throneberry from Operative. To learn more, check out www.operative.com.
What is the biggest change in marketing that you see coming in the next 2 years?
Scalable ad tech for linear and digital convergence journey for larger advertisers.
What is one tip that you would give when it comes to digital marketing?
It is all about the data – math doesn’t lie.
What are the major challenges that you (and/or other advertisers) face today?
Ad Ops automation, measuring performance and effective reporting.
How is the trend towards streaming television (CTV) impacting your advertising strategies?
Only enhances our customer’s distribution.
What are the most effective advertising tactics and/or media for your company?
SEM – buyers seeking sellers always works best!
What tactics do you find to be the most effective in getting your message or your customers’ message heard?
SEM / SEO – almost 50% of buying decisions are made before the first conversation.
