Lewis McClam
CEO at Fizzr Media
Website Address: www.theFizzr.com
“More to Advertising” is a show made for people in the world of marketing and media who want to grow their advertising knowledge. Interviewing experts around the country, “More to Advertising” is the place to go for tips, tricks and entertaining quips to take your business to the next level.
This week, our host interviews Lewis McClam from Fizzr Media. To learn more, check out www.theFizzr.com.
What is the biggest change in marketing that you see coming in the next 2 years?
Inclusion of product placement in Immersive entertainment.
What is one tip that you would give when it comes to digital marketing?
Reach your audience where they are most comfortable to ingest your message.
What are the major challenges that you (and/or other advertisers) face today?
Customer loyalty and attention.
How is the trend towards streaming television (CTV) impacting your advertising strategies?
We definitely plan our campaign to target a CTV target demographic in every campaign.
What are the most effective advertising tactics and/or media for your company?
Immersive media
What tactics do you find to be the most effective in getting your message or your customers’ message heard?
Vague information requiring a second look
