Gordon Buchanan
CEO at Triangle Lawn Games
Website Address: www.trianglelawngames.com
“More to Advertising” is a show made for people in the world of marketing and media who want to grow their advertising knowledge. Interviewing experts around the country, “More to Advertising” is the place to go for tips, tricks and entertaining quips to take your business to the next level.
This week, our host interviews Gordon Buchanan from Triangle Lawn Games. To learn more, check out www.trianglelawngames.com.
What is the biggest change in marketing that you see coming in the next 2 years?
More personalization and automation of customer service and its connection to marketing channels. Potential return to more traditional forms of advertising as prices drop due to decreased demand of traditional forms.
What is one tip that you would give when it comes to digital marketing?
Get the foundation right with a quality website and be as transparent and complete with your order process on the site, and don’t stop trying to improve that process.
What are the major challenges that you (and/or other advertisers) face today?
Service awareness – we are great when people decide to use our type of service, but we are a niche and are creating the niche from a national perspective so we just want more people to know our service exists.
What are the most effective advertising tactics and/or media for your company?
Cold outreach, Yard Signs, FB/IG Ads
What tactics do you find to be the most effective in getting your message or your customers’ message heard?
Networking, Yard Signs, and the big words “YARD GAME RENTALS” on ads.
