Shane Hackett
Chairman/Partner at MarketLeverage
Website Address: www.marketleverage.com
Each week on “Media Champions,” our host talks to media experts across the country. This week our host speaks with Shane Hackett from MarketLeverage.
To learn more, check out www.marketleverage.com.
What is the biggest change in marketing that you see coming in the next 2 years?
1. Google – we have an ever changing Algorithm and increase in cost per click for both organic and paid search.
2. Facebook – much like Google, Facebook’s traffic is higher in cost as the platform evolves
3. Social Media – what platforms can deliver audience engagement and deliver conversions?
What is the advantage to working with an outside media buyer as opposed to having just an internal marketing director?
Up to date information, expertise in multiple areas and platforms, experience
How does a media buyer stay on top of trends with media placement?
Placement and looking at conversions
