Scott Brown
Founder at MOS – Marketing Online Specialist
Website Address: https://marketingonlinespecialist.com/
Each week on “Media Champions,” our host talks to media experts across the country. This week, our host speaks with Scott Brown from MOS – Marketing Online Specialist.
To learn more, check out https://marketingonlinespecialist.com/.
What is the biggest change in marketing that you see coming in the next 2 years?
Revolutionary Artificial Intelligence one-click marketing strategies in 15 seconds that consider:
- Your competition’s paid, organic, and content strategies
- Search terms that flow into your website
- The psychological triggers of your audiences
- Your past paid and organic strategies
- Attribution of traffic to your site
- A data-driven expert marketing platform for the modern digital-first economy
- B2B agencies, consultancies and service providers can now scale quickly, get lighter, faster, and better
- Single platform that drives outcomes in content marketing, SEO, performance marketing, and optimizes funnels
- Focus on customer relationships, leave the execution to us
- Cost efficiencies with economies of scale
- Web3
What is the advantage to working with an outside media buyer as opposed to having just an internal marketing director?
With media buy, a marketer is looking at Cost Per Thousand (CPM) and the segmented opportunities are at the top of the funnel. To get the funnel full and move to a conversion, relevant content and persuasive analytics will turn a CPM to a PPC without the cost of a PPC.
