Ryan Pfeifer
Co-Founder and CEO at Nektyd
Website Address: https://www.nektyd.com/
Each week on “Media Champions,” our host talks to media experts across the country. This week our host speaks with Ryan Pfeifer from Nektyd.
To learn more, check out https://www.nektyd.com/.
What is the biggest change in marketing that you see coming in the next 2 years?
Marketing focused on giving valuable, authentic content will standout over the next few years. Choosing the right style to tell your message to your audience inside your channel will be the ongoing tactic to optimize with data.
What is the advantage to working with an outside media buyer as opposed to having just an internal marketing director?
Overall, time-savings is the main benefit. Having tasks delegated to a team that is made to optimize your ads and give you positive ROI saves time.
