Christopher Quirin
CEO/ FOUNDER at cfquirin.com
Website Address: www.cfquirin.com
Christopher Quirin
Director of Performance Marketing at Viva Eve
Website Address: https://vivaeve.com
Each week on “Advertising Champions,” our host talks to advertising experts across the country. This week our host speaks with Christopher Quirin from Cfquirin.com Consulting and Effie Philippakos from Viva Eve.
What is one tip that you would give when it comes to advertising?
Christopher Quirin: Research your target audience.
Effie Philippakos: The need to expand the digital literacy of clients who use digital advertising.
What are the major challenges that you (and/or other advertisers) face today?
Christopher Quirin: Programmatic buying is the major challenge.
Effie Philippakos: Evolving privacy regulations are a major challenge.
How is the trend towards streaming television (CTV) impacting your advertising strategies?
Christopher Quirin: Knowing who to speak with when asking for an RFP
Effie Philippakos: Our organization will need to become more nimble with video production.
