Rich Tyler Moore
C.E.O at RMCGROUPCONSULTING
Website Address: https://www.rmcgroupconsulting.com/
Each week on “Media Champions,” our host talks to media experts across the country. This week our host speaks with Rich Tyler Moore from RMCGROUPCONSULTING.
To learn more, check out https://www.rmcgroupconsulting.com/.
What is the biggest change in marketing that you see coming in the next 2 years?
Influencer marketing will evolve from trend to a common marketing tactic.
What is the advantage to working with an outside media buyer as opposed to having just an internal marketing director?
That’s where an external marketing agency comes in. To be really effective at marketing you want to reach people in a variety of ways—with a consistent, frequent cadence. You want to be writing blog posts that answer commonly asked questions. Creating videos so potential clients can quickly grasp messages and see the people who work at your company. Sending out an e-newsletter to keep you top of mind. Managing social media so you’re engaging in relevant conversations. Maybe even doing a podcast that focuses on the latest trends in your industry.
How does a media buyer stay on top of trends with media placement?
The email
