Judy Shapiro
CEO/ Co-Founder at Topic Intelligence
Website Address: https://topicintelligence.ai/
Each week on “Media Champions,” our host talks to media experts across the country. This week our host speaks with Judy Shapiro from Topic Intelligence.
To learn more, check out https://topicintelligence.ai/.
What is the biggest change in marketing that you see coming in the next 2 years?
The industry is going to move past cookie/ “people” targeting towards real contextual data targeting. Aside from addressing real privacy concerns – topic targeting works better because it offers clear intent signals.
