Renee Reyes
Marketing Director at LumiQualis
Website Address: LumiQualis
Each week on “Media Champions,” our host talks to media experts across the country. This week our host speaks with Renee Reyes from LumiQualis.
To learn more, check out https://LumiQualis.com
What is the biggest change in marketing that you see coming in the next 2 years?
The way that we measure engagement and collect data from users.
What is the advantage to working with an outside media buyer as opposed to having just an internal marketing director?
I’m limited in this area but I would have to say that having an outside media buyer creates a secondary source for valuable content to be created and for data analysis.
How does a media buyer stay on top of trends with media placement?
Network like crazy. Subscribe to newsletters and groups.
