Daniel Lofaso
CEO/Founder at Digital Elevator
Website Address: https://thedigitalelevator.com/
Each week on “Media Champions,” our host talks to media experts across the country. This week our host speaks with Daniel Lofaso from Digital Elevator.
To learn more, check out https://thedigitalelevator.com/
What is the biggest change in marketing that you see coming in the next 2 years?
The increased demand for integrated omnichannel marketing initiatives (ex. live chat, texting, customer service, website behavior) as well as the increased barrier of entry for new brands to gain exposure and brand awareness due to increased ad costs.
Are their any trade organizations or groups that you belong to?
What is the advantage to working with an outside media buyer as opposed to having just an internal marketing director?
Experience with different clients in similar or different verticals who may be able to utilize that experience to your benefit. In other words, a outside vendor may be able to duplicate a campaign that worked well for another client to you without much campaign optimization resulting in quick, cost-effective wins.
