Nathan Vaughan
CEO at NJV Media LLC
Website Address: https://www.nathanjvaughan.com
Each week on “Media Champions,” our host talks to media experts across the country. This week, our host speaks with Nathan Vaughan from NJV Media LLC.
To learn more, check out https://www.nathanjvaughan.com.
What is the biggest change in marketing that you see coming in the next 2 years?
Everything is about community now. Deepening relationships with customers is now as important as expanding a customer base. 1,000 devoted fans who will actively respond to your marketing campaigns can provide as much or more support than 10,000 loosely connected fans who may just skip over your emails. It’s about collecting rather than chasing now.
