Malleana Ruffin
Owner at Xenful Communications
Website Address: XenfulCommunications.com
Each week on “Media Champions,” our host talks to media experts across the country. This week, our host speaks with Malleana Ruffin from Xenful Communications.
To learn more, check out XenfulCommunications.com.
What is the biggest change in marketing that you see coming in the next 2 years?
Personalization to allow brands to connect with consumers based on values and passion. Uptick in video marketing especially bite sized videos
How does a media buyer stay on top of trends with media placement?
Continuous learning and research. Continue to watch trends for target audience
