Keith Wright
CEO at SweepLift
Website Address: https://sweeplift.com/
Each week on “Media Champions,” our host talks to media experts across the country. This week, our host speaks with Keith Wright from SweepLift.
To learn more, check out https://sweeplift.com/.
What is the biggest change in marketing that you see coming in the next 2 years?
Everything will require high quality data and much more safe, effective experimentation.
What is the advantage to working with an outside media buyer as opposed to having just an internal marketing director?
Scale efforts and possibly some better media deals.
We facilitate creative experimentation.
