Katie Brinkley
Founder and Social Media Strategist at Next Step Social Communications
Website Address: https://www.nextstepsocialcommunications.com/
Each week on “Media Champions,” our host talks to media experts across the country. This week our host speaks with Katie Brinkley from Next Step Social Communications.
To learn more, check out https://www.nextstepsocialcommunications.com/.
What is the biggest change in marketing that you see coming in the next 2 years?
The emergence of web3 and NFTs. I think that these will have a huge role in our business and marketing plans.
What is the advantage to working with an outside media buyer as opposed to having just an internal marketing director?
You have the opportunity to work with someone who specializes in one specific zone of genius where that is their sole job to stay up to date on all the latest trends.
How does a media buyer stay on top of trends with media placement?
I listen to a TON of podcasts and subscribe to many newsletters to stay up to date on the latest trends.
