Julie Beaty
Professor at Michigan State University
Website Address: https://msu.edu/
Each week on “Media Champions,” our host talks to media experts across the country. This week, our host speaks with Julie Beaty from Michigan State University.
To learn more, check out https://msu.edu/.
What is the biggest change in marketing that you see coming in the next 2 years?
How content is going to be delivered.
What is the advantage to working with an outside media buyer as opposed to having just an internal marketing director?
Objectivity. You want to have an outside source to help avoid group think and encourage new ideas.
How does a media buyer stay on top of trends with media placement?
Self education – reading trades, attending conferences, watching webinars .
