Ish Bynoe
Founder at Adstock
Website Address: go.adstockdigital.com/demo
Each week on “Marketing and Beyond,” our host talks to media experts across the country. This week, our host speaks with Ish Bynoe from Adstock.
To learn more, check out go.adstockdigital.com/demo.
What is your company Elevator pitch when talking about your company?
We help personal injury lawyers and law firms scale their businesses through our proprietary lead generation software.
By installing our proprietary CaseQuote™ Client Acquisition System on their website, lawyers can capture and convert the highest-quality AND highest intention leads on the market.
While simultaneously scheduling these prospects directly into their calendars for consultations.
Gone are the days of wasting time with tire kickers, wrong contact information, and dealing with cases in which they don’t specialize.
What changes has your company made over the past 2 years that have impacted your business
It was scaling back from paying for ads and getting more traffic for our clients to focusing on capturing the existing traffic on lawyers’ websites that end up leaving and don’t become their clients.
What is one tip that you would give when it comes to digital marketing?
Cohesion is key. You need to make sure your ad creatives, ad copy, and landing page are all speaking the same “language”.
What is the biggest change in marketing that you see coming in the next 2 years?
Less and less ROI from traditional media buying sources (ie. Facebook) and having to pivot to up and coming channels like Tiktok.
