Jeff Allen
Founder at Orbis International
Website Address: https://orbisinternational.my.canva.site/
Each week on “Media Champions,” our host talks to media experts across the country. This week our host speaks with Jeff Allen from Orbis International. To learn more, check out https://orbisinternational.my.canva.site/.
What is the biggest change in marketing that you see coming in the next 2 years?
Having you content stand out in a crowded advertising/marketing marketplace.
Are their any trade organizations or groups that you belong to?
Every LinkedIn and Facebook group that relates to the Amazon marketplace and advertising platforms.
What is the advantage to working with an outside media buyer as opposed to having just an internal marketing director?
Breadth of knowledge of multiple industries and categories. Often times internal marketing people know their product and industry, but might not know what is working in other industires.
What is one tip that you would give when it comes to media planning?
Plan out calendar events and marketplace events WELL in advance. Set your budgets for each accordingly.
How does a media buyer stay on top of trends with media placement?
Amazon alerts. Subscribe to newsletters from other agencies. LinkedIn.
