Cory Botti
CEO at Lockhern Digital
Website Address: www.lockherndigital.com
Each week on “Media Champions,” our host talks to media experts across the country. This week our host speaks with Cory Botti from Lockhern Digital. To learn more, check out www.lockherndigital.com.
What is the biggest change in marketing that you see coming in the next 2 years?
cookieless world
Are their any trade organizations or groups that you belong to?
No
What is the advantage to working with an outside media buyer as opposed to having just an internal marketing director?
Robust strategy
What is one tip that you would give when it comes to media planning?
plan your budget
How does a media buyer stay on top of trends with media placement?
Read articles and best practices
