Jason Shugars
Global Head of Partnerships at Blueshift
Website Address: www.blueshift.com
Each week on “Media Champions,” our host talks to media experts across the country. This week our host speaks with Jason Shugars from Blueshift.
To learn more, check out www.blueshift.com.
What is the biggest change in marketing that you see coming in the next 2 years?
The move away from 3rd party cookie based marketing to 1st party based marketing.
What is the advantage to working with an outside media buyer as opposed to having just an internal marketing director?
Knowledge and skill set of an outside media buyer is a huge advantage to an internal team.
