David Schloss
Owner & President at Convert ROI
Website Address: https://convertroi.com
Each week on “Media Champions,” our host talks to media experts across the country. This week our host speaks with David Schloss from Convert ROI.
To learn more, check out https://convertroi.com.
What is the biggest change in marketing that you see coming in the next 2 years?
Content amplification through proper channels (not all) -> pay to play becomes more evident for growth especially with small businesses -> email + text message marketing integration becomes more important to businesses outside of ecommerce
What is the advantage to working with an outside media buyer as opposed to having just an internal marketing director?
Depends on who you hire. There could be an experience gap, more familiarity with industries outside the workplace which helps with strategy, and platform support especially if the media buyer handles lots of accounts and ad spend.
How does a media buyer stay on top of trends with media placement?
Ad Week, Ad Age, Social Media Today, Social Media Examiner, The Next Web, Digiday, PR Week, and the blogs provided by the ad platforms you advertising on.
