Pardees Safizadeh
CEO and Founder at Albaloo
Website Address: https://albaloo.us
Each week on “Marketing for Your Future,” our host talks to media experts across the country. This week our host speaks with Pardees Safizadeh from Albaloo.
To learn more, check out https://albaloo.us.
What is the biggest change in marketing that you see coming in the next 2 years?
Going to even more cookie-less platforms. With third party data gone, we’ll need more smaller, niche advertising channels
What is something in your career that you learned from by making a mistake?
Learning how to check and build lists – I have two stories here where bad data and me doing too much to bring in a list caused issues. In one, I got 1200 post cards returned to me, and in another I accidentally sent an email out to 100,000 people when it was supposed to be 20,000 people.
