Daniel Gandee
VP of Growth at Liftoff Agent
Website Address: www.liftoffagent.com
Each week on “Media Champions,” our host talks to media experts across the country. This week, our host speaks with Daniel Gandee from Liftoff Agent.
To learn more, check out www.liftoffagent.com.
What is the biggest change in marketing that you see coming in the next 2 years?
Where the marketing messages are being digested and promoted is going to change significantly. Virtual/Meta is going to be part of this.
What is the advantage to working with an outside media buyer as opposed to having just an internal marketing director?
Better perspective with more experience
How does a media buyer stay on top of trends with media placement?
Self research
