Audrey Wiggins
Chief Brand Strategist at Altogether Marketing LLC
Website Address: https://altogether.biz
Each week on “Media Champions,” our host talks to media experts across the country. This week, our host speaks with Audrey Wiggins from Altogether Marketing LLC.
To learn more, check out https://altogether.biz.
What is the biggest change in marketing that you see coming in the next 2 years?
As a brander in a truer post-Covid market I see more in person in-house promotions whether b2b or b2c. Covid-19 brought me more website redesigns and first time site owners.
What is the advantage to working with an outside media buyer as opposed to having just an internal marketing director?
Working with an outside buyer allows for one to rely on the expertise of someone who is close to the process with up to the minute change knowledge. Can help with versatility.
How does a media buyer stay on top of trends with media placement?
By being closer to the process as an expert it’s easier to investigate and research. It’s what they do.
