Arianne Hutcherson
President / Creative Director at Simple Social Digital Marketing
Website Address: simplesocial.com
Each week on “Media Champions,” our host talks to media experts across the country. This week our host speaks with Arianne Hutcherson from Simple Social Digital Marketing.
To learn more, check out simplesocial.com.
What is the biggest change in marketing that you see coming in the next 2 years?
The demand for “smart marketers” will rise. Marketers who are not just completing tasks but can look at the holistic view and help their clients create marketing initiatives that align with the businesses SMART goals.
What is the advantage to working with an outside media buyer as opposed to having just an internal marketing director?
The chances of finding one person who is skilled at graphic design, copywriting, paid search, paid social, video production, SEO, etc, etc, etc, is very small. The reality is, even if a company has a marketing person in house, they’ll still need to supplement services with an outside agency.
