Kelly Bennett
Founder/CEO at BENNETT UNLIMITED PR
Website Address: https://www.bennettunlimitedpr.com/
Each week on “Marketing For Your Future,” our host talks to media experts across the country. This week our host speaks with Kelly Bennett from BENNETT UNLIMITED PR. To learn more check out https://www.bennettunlimitedpr.com/.
What is the biggest change in marketing that you see coming in the next 2 years?
Marketing brings in the dollars while PR gets the awareness, so these two will be intertwining to reach more eyeballs for their clients. PR professionals will need to learn more about digital marketing, traffic generation, and conversion rates, while marketing folks learn to be more conscious about great stories that interest the media.
What is one tip that you would give when it comes to digital marketing?
Make sure you know your audience! Engage with them by being personal and telling stories that raise their interest to “want” to learn more.
What is something in your career that you learned from by making a mistake?
Trying to do everything solo. It would help if you had a great team around you, so finding those who have a like-minded vision is hard but when you find them, keep them as they are like gold.
