Isaiah Bollinger
CEO at Trellis
Website Address: https://trellis.co
Each week on “Marketing For Your Future,” our host talks to media experts across the country. This week our host speaks with Isaiah Bollinger from Trellis. To learn more check out https://trellis.co.
What is the biggest change in marketing that you see coming in the next 2 years?
Attribution has been demoted, and it’s now more important to focus on creative marketing that attracts target audience and builds brand. The days of simply trying to game the algorithms are over.
What is one tip that you would give when it comes to digital marketing?
Be consistent and patient. It takes years to build up a strong digital marketing presence.
What is something in your career that you learned from by making a mistake?
Chasing ROI doesn’t work. You need to be smart about product market fit and building the right brand to fit the market.
