Maite Salazar
CMO at Graduate Management Admission Council
Website Address: mba.com
Each week on “Marketing Champions”, our host talks to marketing experts across the country. This week our host speaks with Maite Salazar from Graduate Management Admission Council.
To learn more, check out https://mba.com.
What is your company Elevator pitch when talking about your company?
GMAC creates the products and services for candidates and business schools to learn, connect and evaluate each other in an ongoing mission to make sure that talent does not go undiscovered.
What is the biggest change in marketing that you see coming in the next 2 years?
Picking up the right combination of marketing strategies to stay relevant to the audience
What is one tip that you would give when it comes to digital marketing?
Pilot, measure, learn and iterate
What is the main pain point that you solve for your customers?
Building and nurturing the pipeline for their GME programs
