Elizabeth Krohn
Chief Executive Officer and Principal Consultant at Krohn Marketing
Website Address: www.krohnmarketing.com
Each week on “Marketing Champions”, our host talks to marketing experts across the country. This week our host speaks with Elizabeth Krohn from Krohn Marketing.
To learn more, check out https://www.krohnmarketing.com.
What is your company Elevator pitch when talking about your company?
We’re an education-based consulting firm that helps VC-backed start-ups and other IT organizations understand how to grow into the company they want to become with marketing and sales as the forefront.
What is the biggest change in marketing that you see coming in the next 2 years?
People back in front of people and the expansion and evolution of social media (aka how people prefer to communicate). GenZ will also greatly impact the way that buyer personas are crafted as their idea of what makes them happy and is important is radically different that what traditional marketing channels are used to accommodating.
What is one tip that you would give when it comes to digital marketing?
Don’t change direction too frequently. Stay the course and let the data tell you where you need to be, not your gut or an influencer post.
What is the main pain point that you solve for your customers?
The “why” behind their marketing needs and the “what” for how to accomplish their goals. Also helping them identify resources and hire teams that will actually allow them to achieve their goals and not just drain their bank account.
