Gregory Kirkham
Chief Executive Officer at Wells Digital Media
Website Address: www.wellsdigitalmedia.com
Each week on “Marketing Champions”, our host talks to marketing experts across the country. This week our host speaks with Gregory Kirkham from Wells Digital Media.
To learn more, check out https://www.wellsdigitalmedia.com.
What is the biggest change in marketing that you see coming in the next 2 years?
The customer journey is changing! As communication and social moreés begin to change, the way marketers approach marketing has to adapt, clearing the way for more innovative approaches to reaching a broader audience. We’ll start seeing more updates that will be used to protect consumers, while reducing the options marketers have leveraged in the past to reach target audiences. We’re going to start seeing marketing teams and agencies leverage traditional methods like email and some newer methods like AI to re-connect with audiences.
What makes your company unique?
Wells Digital Media has developed a comprehensive approach to our strategy building that encompasses quantitative behavioral and data analytics, psychometrics, and continuous testing to really help clients better understand their customers and improve their marketing efforts. We’ve seen a massive in sales across the board when our clients have adopted the techniques we provide to them. We don’t just want to do it for them, we want to show them how to integrate it into their marketing, so we’re helping them improve their approach to marketing and messaging in the process of working with us.
