Tony Yang
CEO & Founder at RevOptica
Website Address: www.revoptica.com
Each week on “Marketing Champions”, our host talks to media experts across the country. This week our host speaks with Tony Yang from RevOptica. To learn more, check out https://www.revoptica.com
What is the biggest change in marketing that you see coming in the next 2 years?
Marketing needs to be dialed in with the needs of the customer they are serving and communicating messaging from a customer-centric point of view.
What makes your company unique?
How a company buys from another company today is very complex because of long sales cycles, multiple people involved, many points of engagement, etc.We help uncover insights through B2B buyer journey visualization and analytics. No other company solves this problem today in the way that we do it.
What is your biggest pain point when it comes to digital advertising?
Targeting right audience with the right message at the right time through the right channels…in the context of B2B.
