Suzanne Darmory
VP of Integrated Marketing & Creative at Jackson Hewitt
Website Address: http://jacksonhewitt.com/
Each week on “AdTastic,” our host talks to advertising and media experts across the country. This week our host speaks with Suzanne Darmory from Jackson Hewitt. To learn more, check out http://jacksonhewitt.com/.
What is the biggest change in the advertising industry that you see coming in the next 2 years?
The biggest challenge is that clients are going in-house and creating their own centers of excellence.
How is the trend towards streaming television (CTV) impacting your advertising strategies?
We have added spending for streaming Television to this years add budgets.
What’s your biggest challenge with attracting and hiring talent in the past 2 years?
The market is extremely active, making it hard to sometimes get your first choice of talent.
