Bryson Oppermann
Director of Marketing at Lucas Howard Group
Website Address: lucashowardgroup.com
Each week on “Marketing Champions”, our host talks to marketing experts across the country. This week our host speaks with Bryson Oppermann from Lucas Howard Group.
To learn more, check out https://lucashowardgroup.com.
What is the biggest change in marketing that you see coming in the next 2 years?
The rise of the micro-influencer. People are becoming increasingly weary of big brands and influencers. Consumers see right through disingenuous marketing efforts and content that is clearly trying to sell you on a product and service. People are becoming smarter as content creation becomes easier and more readily available to the average person meaning marketing tactics are shift almost daily. Micro influencers who build genuine relationships with their audience are going to see much more success in marketing their product or service as their audience trusts them more. A large audience means nothing if you can’t convert the people in that audience to customers. The more genuine and transparent you are, the more people will trust you and buy your product.
What makes your company unique?
The Lucas Howard Group goes above and beyond to ensure that the relationships we build with our partners, community, and clients is one that will make the home selling or buying process the best one possible. From a marketing perspective, having a dedicated marketing department is rare for a real estate team. This allows us to not only extend our reach as a business, but provide even more for our clients by being able to market their home in ways that other companies can’t.
