Mike Seidle
CTO/Cofounder at PivotCX
Website Address: https://www.pivotcx.io
Each week on “Marketing and Beyond,” our host talks to media experts across the country. This week our host speaks with Mike Seidle from PivotCX. To learn more, check out https://www.pivotcx.io.
What is your company Elevator pitch when talking about your company?
We help companies hire better talent, faster with a simple strategy: pick first.
What changes has your company made over the past 2 years that have impacted your business
Two years ago we had a failing “Yelp for Jobs” mobile app and lost 85% of our customers when COVID hit. We made a Pivot to helping employers connect a live recruiter to every job applicant within minutes of the job application via SMS. We launched new software in 2021, and grew 186%, and this year, we’ve already beat last year’s revenue.
What is one tip that you would give when it comes to digital marketing?
So many people lose the race at the starting line. The first rule in marketing is DO SOMETHING. The second rule – do it better next time.
What is the biggest change in marketing that you see coming in the next 2 years?
We’re in a specialty sector: recruitment advertising, and the world is changing rapidly. Facebook just shut down their job ad product, and employers are faced with few partners that can deliver enough candidates flow. For most companies, re-marketing past applicants is a huge opportunity.
What is one tip that you would give when it comes to digital marketing?
So many people lose the race at the starting line. The first rule in marketing is DO SOMETHING. The second rule – do it better next time.
