Melissa Cronin
Founder & Creative Producer at Greener Concepts Inc.
Website Address: www.greener-concepts.com
Each week on “Marketing and Beyond,” our host talks to media experts across the country. This week our host speaks with Melissa Cronin from Greener Concepts Inc.. To learn more, check out www.greener-concepts.com
What is your company Elevator pitch when talking about your company?
Based on the philosophy that “the grass is greener where you water it”, Greener Concepts prides itself on listening to our clients first, engaging with sincere curiosity about their mission, and responding with thoughtful and appropriate creative marketing strategies to support their growth.
What changes has your company made over the past 2 years that have impacted your business
We have added video production capabilities targeting the specific need for an increased volume of motion content for online marketing needs while looking for cost efficiencies to prevent a burden on stretched media budgets.
What is one tip that you would give when it comes to digital marketing?
Staying true to brand identity and messaging is still king. Chasing online fads without first applying traditional brand marketing analysis will undercut efforts for genuine and authentic growth.
What is the biggest change in marketing that you see coming in the next 2 years?
Nostalgia… there will be a reinvention and of traditional media forms to offset and balance the impending meta verse. You won’t even see it coming.
What is one tip that you would give when it comes to digital marketing?
Staying true to brand identity and messaging is still king. Chasing online fads without first applying traditional brand marketing analysis will undercut efforts for genuine and authentic growth.
