Kelli Maxwell
CEO at Ember Marketing Group, LLC
Website Address: embermg.com
Each week on “Marketing and Beyond,” our host talks to media experts across the country. This week our host speaks with Kelli Maxwell from Ember Marketing Group, LLC.
To learn more, check out embermg.com.
What is your company Elevator pitch when talking about your company?
Ember Marketing Group is the industry leader in content creation for social media. Founder and CEO is known nationally as the ‘Content Queen’, specializing in video production and authentic content creation, amplifying her client’s brand online.
What changes has your company made over the past 2 years that have impacted your business
We are constantly creating and adjusting policies and procedures because we keep outgrowing ourselves. We consistently have a waiting list of clients to work with our agency because we feel strongly about hiring for culture and not growing too fast.
What is one tip that you would give when it comes to digital marketing?
Consistency is QUEEN. Anyone can grow their brand on social media without spending a dime. But you have to hold true to your message, brand, authenticity and consistently put out content.
What is the biggest change in marketing that you see coming in the next 2 years?
The type of content and the attention spans of the consumers are getting shorter and shorter. We anticipate things continuing to move to short engaging videos with less relevancy for blogs, long form posts and other ‘old school’ advertising methods.
