Renee Lopez-Cantera
Sr. VP Sales & Marketing at EKN Solutions Digital Marketing
Website Address: https://ekn.solutions/usa
Each week on “Ignite Success,” our host talks to inspiring media experts across the country. This week our host speaks with Renee Lopez-Cantera from EKN Solutions Digital Marketing. To learn more, check out https://ekn.solutions/usa/.
What is your company Elevator pitch when talking about your company?
At EKN Solutions White-label Programmatic Digital Marketing for Ad Agencies is our main focus. Unlike other trading desks, we are a full service solution + include strategy, optimizations and a Datorama dashboard.
What excites you the most about your industry?
Programmatic incorporates AI and on the cutting edge of incorporating new technology daily. It’s great to have a front row seat and learn these capabilities and implement them for our clients.
What is the main pain point that you solve for your customers?
We can be like an in-house Programmatic digital team at a Corporation, Ad agency or PR firm. We can execute campaigns and also research strategy and mobilize quickly.
What makes your company unique?
We work with dozens of mid/sized companies and agencies to increase their lead funnels. We also have tons of expertise with the US-Hispanic market and have worked extensively in LATAM and Europe with our clients and sister companies.
What was the biggest obstacle you had to overcome in your business?
Showing the mid to larger companies how efficient we are and how we can help them impact the bottom line more than their traditional ad agencies. Just to get them to give us a chance. Now our Rolodex is very large with top-tier clients we have had much progress for in lead generation.
What nonprofit do you feel makes the greatest impact in our community?
I am blessed to work closely with many nonprofits. I am on the board of Mindful Kids Miami and the co-lead on the women’s committee for Big Brothers Big Sisters. I work with other nonprofits as well like the United Way and Chapman partnership for the homeless.
