Ryan Alford
CEO at Radical
Website Address: www.radical.company
Each week on “Digital Champions”, our host talks to digital marketing experts across the country. This week our host speaks with Ryan Alford from Radical.
To learn more, check out https://www.radical.company.
What is your company Elevator pitch when talking about your company?
We help companies drive demand with a B2H (business to human) marketing approach leveraging a team built for the speed of now.
What is the biggest change in marketing that you see coming in the next 2 years?
As data privacy and tracking gets tighter we will see a return to better creative and ideas winning the advertising game again. Performance marketing “killed the radio star” because everyone makes it about the offer and not the ideas.
Influencer marketing is also going to evolve significantly as you see the shift in attention to TikTok and other vertical video platforms.
What is one tip that you would give when it comes to digital marketing?
Speed and Iteration is the name of the game. Test ideas. Test platforms. Test formats.
What is the main pain point that you solve for your customers?
We help medium size companies fill the content, idea, and execution gap that exists within most of them. And ultimately we help them tie marketing to the bottom line.
