Chris Lane
Chief Marketing Officer at Airfield Supply Company
Website Address: https://airfieldsupplyco.com
Jared Brick
Director at Brick House Media Co
Website Address: https://bhmedia.co
John Williams
Director of Media and Insights at TownHall
Website Address: https://townhallagency.com
Each week on “Advertising Champions,” our host talks to advertising experts across the country. This week our host speaks with Chris Lane from Airfield Supply Company, Jared Brick from Brick House Media Co, and John Williams from TownHall.
What is one tip that you would give when it comes to advertising?
Chris: Drive with brand to separate from commodities.
Jared: Use engaging video for your advertisements.
John: There is no right way or wrong way to buy media. Remove right, best and wrong from your vocabulary. It is a trade, paint your media from what you’ve learned and know with time it will evolve.
What are the major challenges that you (and/or other advertisers) face today?
Chris: Media spend in a growing industry with limited channel options.
Jared: The space has become fractured and there are many false profiles online now. Speaking to your real target audience is always key.
John: Having enough creativity to support the uniqueness of each individual that sees the creative; data collection and aggregation; getting past what we believe we know.
