Robin Albin
Founder, Brand Strategist & Sherpa at insurgents.io
Website Address: insurgents.io
Each week on “Digital Champions”, our hosts speak with digital marketing experts across the country. This week they speak with Robin Albin from insurgents.
To learn more, check out https://insurgents.io.
What is the biggest change in marketing that you see coming in the next 2 years?
I think the level of stress and uncertainty in the marketplace – whether from the economy, world affairs or the growth of Web 3.0 and the Metaverse – will fluster brands as they try to figure out how to navigate all of the changes. But as with any period of great change, there will also be incredible opportunities for new ideas and innovation.
What makes your company unique?
I operate what’s called a “Hollywood Model”. Once a project is identified, I assemble an Oscar-worthy team of “giggers” based on the client, the the category and assignment. We work together for precisely as long as is needed to complete the task, and then the team disbands.” It’s the antithesis of a corporate model. And it’s very advantageous to clients. Clients don’t get “cookie cutter” thinking or an “agency” style – but a truly, personalized client-centric solution. Everyone is freelance so there’s no excessive overhead to inflate fees. A boon as we potentially head into recession-land.
