Rico Mandel
CEO of The Rico Group
Website Address: https://thericogroup.com
Each week on “Digital Champions,” our host talks to media experts across the country. This week our host speaks with Rico Mandel from The Rico Group. To learn more, check out https://thericogroup.com
What is your company Elevator pitch when talking about your company?
Your bolt on marketing and advertising department for industrial manufacturers and job shops
What is the biggest change in marketing that you see coming in the next 2 years?
With our target market being the industrial manufacturing segment I believe moving in the direction of a more highly personalized approach and connecting on a more individualized basis similar to what has been going on in consumer marketing for quite a while now and adapting some of the similar tools and approaches for this B2B market segment
What is one tip that you would give when it comes to digital marketing?
It’s not for instant gratification. It’s a longterm strategy that will keep your business growing, but takes anywhere from 3 to 6 months before you start seeing results
What is the main pain point that you solve for your customers?
The top 5 challenges manufacturers faced in outsourcing their marketing is finding a qualified agency that understands their audience the industry, can help with strategy, budget issues and show clear metrics – The Rico Group solves all those challenges. We work with our clients to define and execute their marketing with a minimal involvement on their part other than approvals so they can stay focused on manufacturing.
