Kevin Fleming
CEO at FENX Digital
Website Address: fenxdigital.com
Each week on “Digital Champions”, our host talks to digital marketing experts across the country. This week our host speaks with Kevin Fleming from FENX Digital.
To learn more, check out https://fenxdigital.com.
What is your company Elevator pitch when talking about your company?
We are a true performance marketing agency that structures our deals around driving the results that matter for your business which we find creates win win scenarios and allows us to unlock huge growth for our partners.
What is the biggest change in marketing that you see coming in the next 2 years?
Continued use of automation as Google and Facebook keep pushing more and more in that direction. However, I believe its a dangerous time for brands because its easy to put too much faith in these platforms to properly optimize your campaigns even though they are the ones you are spending the money with. There is a reason they are pushing in this direction and marketers who understood how to properly manage the controls and leverage automation without putting blind trust in it are going to be critical.
What is one tip that you would give when it comes to digital marketing?
Take the time to truly understand your data and whats moving the needle. Too many brand and even agencies will take what a platform (ie. Google, Facebook, TikTok, etc) tells them at face value. All of these platforms use different attribution models and tend to look to make themselves look as impactful as possible. For brands, there are many agencies who also cherrypick data or focus on vanity metrics in what they report to you. You need a source of truth and you need to test your hypotheses.
What is the main pain point that you solve for your customers?
A lot of our clients have been burned by other agencies who work on a percentage of spend or a flat fee. They tend to land the work then do just enough to keep it, or worse they are incentivized to push you to increase media budgets even if the extra spend won’t drive the results you are looking for. We believe in full transparency and aligning our incentives with our partners to become a true extension of the team and drive growth efficiently.
