Jesse Seilhan
SVP of Operations at Directive
Website Address: https://directiveconsulting.com/
Each week on “Digital Champions”, our hosts speak with digital marketing experts across the country. This week they speak with Jesse Seilhan from Directive.
To learn more, check out https://directiveconsulting.com.
What is your company Elevator pitch when talking about your company?
The Customer Generation Agency for Software Companies
What is the biggest change in marketing that you see coming in the next 2 years?
Advertising platforms will become more “self-sustaining” via automation and AI, which will trick people into believing that their best interests are being served when running ads on those platforms.
What is one tip that you would give when it comes to digital marketing?
Get out of the tools and get into the real world. Advertising is still about how a person feels when they interact with your messaging, so you need to understand how people think, feel, and consume information outside of the platform.
What is the main pain point that you solve for your customers?
Driving actual, tangible revenue, not impressions, clicks, or “demand”
