Tyler Reed
Director of Content Development at Bizwrite
Website Address: www.biz-write.com
Each week on “Digital Champions,” our host talks to media experts across the country. This week our host speaks with Tyler Reed from Bizwrite. To learn more, check out https://www.biz-write.com
What is your company Elevator pitch when talking about your company?
We are professional business content writers, it’s all we do. From blog posts and web content to PR releases and newsletters, we write strategic content that garners action and builds authority for your brand.
What is the biggest change in marketing that you see coming in the next 2 years?
COVID really drew to light the intense need for digital marketing across every industry. From places of worship to corner retailers, everyone knew they needed to be online to survive. But maintaining ranking and relevance today takes sophisticated content, laden with SEO best practices, strategic communications, and digestible prose the audience craves. This trend will continue as more and more brick and mortars move digital with either hybrid or fully-digital models.
What is one tip that you would give when it comes to digital marketing?
Let’s make a plan and stick with it. If we write one blog post a year, you probably won’t get a lot out of it. We need to write a great blog post, then tag it across the company’s social pages, and even have C-suiters start liking and commenting on platforms like LinkedIn. Digital makes every member of your organization an easily effective marketer with just a like or share.
What is the main pain point that you solve for your customers?
Agencies and businesses often delegate content writing to a freelancer who doesn’t have the business background to really produce strategic content. This content can lack authority and the relationship is rarely long term. As sole-focused business content writers, we blend expert writing with savvy business acumen to produce consumable content that the audience actually wants to read. We become reliable partners in delivering a steady stream of authority-driven content on-time, every time.
What excites you the most about your industry?
