Justin Bordeaux
CEO at Bordeaux Collective
Website Address: justincbordeaux.com
Each week on “Digital Champions,” our host talks to media experts across the country. This week our host speaks with Justin Bordeaux from Bordeaux Collective. To learn more, check out https://justincbordeaux.com
What is your company Elevator pitch when talking about your company?
Every business has problems. How much further ahead of your competition could you be if you had more time, better information to make higher quality decisions and a clear path to solve the problems your business is facing? Our collective of expert coaches empower you, the star athlete to get you to Super Bowl of building brand power.
What is the biggest change in marketing that you see coming in the next 2 years?
I believe the narrative is going to focus on authenticity with consumers wanting to see more BTS of what’s really going on. Consumers have wised up to tactics and are now questioning the motive of everything. Quality content is going to need a new take on what we deem “quality” because a.i. is changing how we use that data. It’s going to be much more scientific and marketing companies aren’t going to survive selling only marketing. There’s a shelf life on selling services alone.
What is one tip that you would give when it comes to digital marketing?
Get a step ahead as much as you can like playing chess. Have a plan for a plan and build up your strategies so you can pivot WHEN the market shifts.
What is the main pain point that you solve for your customers?
We target three areas, companies that hit a financial plateau of growth, leading the brand internally, and improving communication.
Inefficiency in brand leadership or rather, leadership within the brand. We resolve issues found in ghost silos while we develop a clear, executable strategy plaguing the brand ecosystem.
What excites you the most about your industry?
