Pierre Cassuto
Global CMO at Humanz
Website Address: www.humanz.com
Each week on “Digital Champions”, our host talks to digital marketing experts across the country. This week our host speaks with Pierre Cassuto from Humanz.
To learn more, check out https://www.humanz.com.
What is your company Elevator pitch when talking about your company?
Humanz is a data-driven social commerce platform which monetizes word of mouth marketing by empowering valuable content creators of all sizes and turning them into your brand’s salesperson on social media, allowing them to maximize their earnings based on performance, as measured by our sales pixel. Our clients have generated over $55m in sales to date from creators at an 8.6% conversion rate.
What is the biggest change in marketing that you see coming in the next 2 years?
Increased competition across all industries and shorter hype cycles. The barriers to entry for almost all businesses are disappearing and competition is coming from all angles: international, D2C influencer-led businesses, etc… Just like media has become incredibly fragmented, so will the shopping experience. Cutting through the noise and holding-on to customers will be harder than ever before.
What is one tip that you would give when it comes to digital marketing?
Don’t forget that there are humans at the other end of clicks, visits and orders and that these humans can become your most powerful marketing engine. Looking at everything through a spreadsheet or dashboard leaves you exposed to blindspots. Make sure that the experience and team that is there to welcome and convert your potential customers are of an even higher caliber than the work you put out to attract customers to consider you in the first place.
What is the main pain point that you solve for your customers?
Our clients use our solution to overcome the most common challenges faced when dealing with social commerce & influencer marketing: accurate sales attribution, fraud avoidance and creator motivation. As a company, Humanz is also devoted to making influencer marketing more accessible, predictable and transparent for both marketers and creators in order to help build a more diverse and sustainable industry.
